Fashion Alchemy
Allauric’s story begins while traveling around the US selling upcycled fashion at festivals and in the parking lots of Grateful Dead Shows.
Our design philosophy is based on Joseph Campbell’s idea of the living myth and Jungian archetypes. We believe fashion is the way to express the inner vision of ourselves to embody the mythical being that is our higher self and can initiate profound transformation and healing. We believe in “Fashion Mysticism” as potent form of transformational magic initiated by the outer expression of the inner soul. We would like to use our design voice to champion causes around environmental justice, women rights and, raise awareness for domestic violence survivors as well as advocate for removing the stigmas surrounding mental health and recovery.
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